Selling for Engineers & Professional Services

 

 

About Selling for Engineers and Service Professionals

 

"After using Sam's systems and coaching, our backlog jumped 40%" Kevin Grigg, VP Business Development Parsons Brinkerhoff

 

Take Me To Your Leader$ for Engineers and Doer-Sellers is about developing relationships with influential people in your clients' organizations while billing hours.  It shows how to gain admittance to the executive suite, communicate effectively and build professional relationships with senior level people. Used well, your doers can penetrate clients organizations like a virus while billing hours. Utilization stays high and you start learning whats important. Then you begin to positively position your firm.

The results will be:


Your firm gets selected on qualifications and/or
You are allowed to negotiate contracts, overcome budget and price issues and a lot more.

 

Take Me To Your Leader$ showed the exact method for our project managers and others to build, maintain and use high level relationships for more business while working billable projects."

 Dan Ozley, VP Business Development, Lockheed-Martin Technical Services

 

 

This systematic approach will make your project managers feel comfortable and confident because there is no pushiness. Most professionals hate to sell. They feel as though they are begging or intruding and its degrading. They also hate the feeling of rejection. They like to be revered in their discipline. Who doesnt?

The reason for these feelings is because they make a nuisance of themselves. They go in and pound their chests about how good your company is and all the services you have and why the client should want to hire you. This is what they think they should do and its all wrong. The bigger problem is they never learned any differently.

The bigger problem is that most people, including your managers and your business development people do not know how to get to, communicate and develop relationships with executives either. They are terrible role models the blind leading the blind.

So arm this powerful work force with professional relationship building tools and they will be your ambassadors that have impact. Its not even necessary that they do the final selling. They can, but more importantly, they can be effective in-house lobbyists.

So you have to show them how to do it. If your professional doers are equipped with purpose, focus, confidence, and credibility, they can spread like a virus, to build a Golden Network of powerful people that will help you be favored and preferred.
 

Take Me To Your Leader$ is an In-Project Selling Process that puts doers in front of their clients highest decision makers to learn of upcoming work and to be selected on qualifications. Project engineers feel comfortable and confident using this system because there is no pushiness and they feel it is all part of their project work. However, this process is not intuitive for most and it shatters the common thinking of what selling really is.

 

Your People Will Leave:

1.      Confident to use their incumbent position to learn more and engage with higher level people.

2.      Anxious to learn more about upcoming projects as they do their current assignment.

3.       Capable of gleaning the most out of every project review and trip to the clients workplaces.

4.      Knowledgeable of what opportunities have the greatest success for your firm and where to find more.

5.      Strategic minded knowing the elements of a sale and how to gather and use them effectively.

6.      Understanding and the processes of selling, making visits, developing relationships, managing their pipeline of sales opportunities and the process of how to close 70% of the time.

7.      Much more.

"Sams concepts of interviewing and spreading like a virus have been huge improving our selling effectiveness"  Jim Chafee, VP Wisconsin Region, AECOM

 

Agenda and Content

   1.      The Importance of Executive Relationships

        Getting started Prospecting to Executive Relationships

        The elements of a professional relationship

        Reasons to pursue executive relationships and reason we don't pursue them.

        Reasons Workshop

  2.    Identifying the Key Executives and Other Influencers

        Organization Charting

        Their size vs. your impact

        Executive identification - Workshop

  3.   Getting to Executives 

        Get through gatekeepers and blocks.

        Overcome intimidation and executive fear

        Understand its a rationalization - its not necessary, too busy, no reason to see you.

        Get positioned against embedded competition.

        Actions for obstacles - Workshop 

  4.   Establishing Credibility and Developing Confidence 

        Moving up the Credibility Pyramid

        Customer Preparation

        Self Preparation trinity method

        Confidence - Workshop 

  5.   Talking to an executive 

        Marketing, selling and establishing executive relationships the difference and when to apply each.

        Preparing for the executive meeting.

        Approaching the Executive and setting the stage to get information.

        Questions to keep the executive engaged and to get maximum information

        Listening, and note taking.

        Validating the information for mutual understanding.

        Meeting preparation - Workshop 

  6.   Moving from a Meeting to a Relationship 

        How to impact the different personality types

        Build and present your value proposition to impact this executive.

        Differentiate your offering in a way that is important to this executive

        Determine the executives success criteria and define measurements to gage success.

        Confirm the relationship.

        Elements to build the relationship - Workshop 

  7.   Using the Relationship  

        Gathering critical inside information about this and follow on sales.

        Networking to other important decision-makers.

        Add-on services and business

        Referrals Workshop

  8.   Maintaining the Relationship 

        Build an interactive, on going plan to keep this executive engaged.

        Become aware of changes and the effects.

        Develop strategies to deal with threats and opportunities of change.

        Restructuring your offering and investment.

        Action plan to maintain the relationship Workshop.

 

 

About Sam Manfer

 

 

Sam ManferSince 1995 Sam Manfer has been speaking, consulting, writing and    leading seminars in sales and personal development. Through his speaking he has inspired people to be all they can be. Sam is an expert sales person and he uses his personal experiences along with humor and stories to show sales people how to implement his sales strategies and tactics.
  
As a keynote speaker or seminar leader, Sam has addressed thousands of new and experienced sales people and managers all over the world in all types of businesses and industries. He develops and delivers his own materials and is also a consultant, seminar leader, and sales rep for Miller Heiman, Wilson Learning and other sales/leadership-training companies.

Sam's prior experiences include President of ATP Corp., President of Advantek, VP Sales and Marketing for Gemcor, Business Development Manager for British Petroleum and Planning Manager for Fisher Price Toys. He started and ran his own manufacturer's rep firm and also created a North American master-distributor business.

EDUCATION

B.S. - Engineering - SUNY at Buffalo
M.B.A. - Mgmt. Science/Marketing - SUNY at Buffalo
Professional Engineer - New York State

ASSOCIATIONS & AWARDS
Member of the National Speakers' Association
Triple Threat Performance Award -BP
Preferred Speakers List - ASME
Top Performer Award - Quaker Oats Co.

I am a P.E., former engineering manager, business development manager, and president of two sales engineering companies. I now work with engineering companies helping them get assigned the bigger portions of agencies and companies consulting work. Parsons Brinkerhoff, Fluor and Earth Tech all use my unique and successful processes. Engineers willingly develop more business while billing.

 

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