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About Selling for Engineers and Service Professionals
Take Me To
Your Leader$ for Engineers and Doer-Sellers is about
developing relationships with influential people in your
clients' organizations while billing hours.
It shows how to gain admittance to the
executive suite, communicate effectively and build
professional relationships with senior level people.
Used well, your doers can penetrate clients
organizations like a virus while billing hours.
Utilization stays high and you start learning whats
important. Then you begin to positively position your
firm.
This systematic approach will make your project managers
feel comfortable and confident because there is no
pushiness. Most professionals hate to sell. They feel as
though they are begging or intruding and its degrading.
They also hate the feeling of rejection. They like to be
revered in their discipline. Who doesnt? Take Me To Your Leader$ is an In-Project Selling Process that puts doers in front of their clients highest decision makers to learn of upcoming work and to be selected on qualifications. Project engineers feel comfortable and confident using this system because there is no pushiness and they feel it is all part of their project work. However, this process is not intuitive for most and it shatters the common thinking of what selling really is.
Your People Will Leave:
1.
Confident to use their incumbent position to
learn more and engage with higher level people.
2.
Anxious to learn more about upcoming projects as
they do their current assignment.
3.
Capable of gleaning the most out of every
project review and trip to the clients workplaces.
4.
Knowledgeable of what opportunities have the
greatest success for your firm and where to find more.
5.
Strategic minded knowing the elements of a sale
and how to gather and use them effectively.
6.
Understanding and the processes of selling,
making visits, developing relationships, managing their
pipeline of sales opportunities and the process of how
to close 70% of the time.
7.
Much more.
Agenda and Content 1. The Importance of Executive Relationships
Getting started Prospecting to Executive Relationships
The elements of a professional relationship
Reasons to pursue executive relationships and reason we
don't pursue them.
Reasons
Workshop
2.
Identifying the Key Executives and Other Influencers
Organization Charting
Their size vs. your impact
Executive identification -
Workshop
3.
Getting to Executives
Get through gatekeepers and blocks.
Overcome intimidation and executive fear
Understand its a rationalization - its not necessary, too
busy, no reason to see you.
Get positioned against embedded competition.
Actions for obstacles -
Workshop
4.
Establishing Credibility and Developing Confidence
Moving up the Credibility Pyramid
Customer Preparation
Self Preparation trinity method
Confidence -
Workshop
5.
Talking to an executive
Marketing, selling and establishing executive relationships
the difference and when to apply each.
Preparing for the executive meeting.
Approaching the Executive and setting the stage to get
information.
Questions to keep the executive engaged and to get maximum
information
Listening, and note taking.
Validating the information for mutual understanding.
Meeting preparation -
Workshop
6.
Moving from a Meeting to a Relationship
How to impact the different personality types
Build and present your value proposition to impact this
executive.
Differentiate your offering in a way that is important to
this executive
Determine the executives success criteria and define
measurements to gage success.
Confirm the relationship.
Elements to build the relationship -
Workshop
7.
Using the Relationship
Gathering critical inside information about this and follow
on sales.
Networking to other important decision-makers.
Add-on services and business
Referrals Workshop 8. Maintaining the Relationship
Build an interactive, on going plan to keep this executive
engaged.
Become aware of changes and the effects.
Develop strategies to deal with threats and opportunities of
change.
Restructuring your offering and investment.
Action plan to maintain the relationship
Workshop. About Sam Manfer
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